| MOST Analysis |
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One of the key tools used in Strategic Planning is the MOST Analysis.
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Mission
This helps to clarify where the business intends to go
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Objectives
These are the key goals which will help to achieve this
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Strategies
These are the "what" statements that provide the options for proceeding forward
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Tactics
The are the "How to" statements and methods of implementating the chosen strategies
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The key is for this whole process to hang together from top to bottom and also in reverse. From the top, clarifying the mission drives the objectives which creates strategic options which forces tactical actions to be taken. From the bottom, every action at tactical level should help drive the strategies, which in turn help to achieve the objectives.
These objectives should take the business towards the mission.
Businesses fall into many traps by attempting to tackle strategy internally :
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Getting distracted from moving the business forward by day-to-day actions or demands from customers, suppliers and competitors |
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Failing to clarify where it wants to get to and in what timeframe |
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Omitting to get Board and management agreement to the agreed mission |
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Not clarifying the key objectives that need to be reached and the timeframe for the mission to be successful |
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Not getting external and objective assistance in analysing the strategic options available to satisfy the key objectives |
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Missing out the strategy stage altogether by going straight from objectives to tactics which more often than not creates fragmentation and promotes mis-direction |
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Not ensuring that everything done at tactical level helps to promote the success of the stategies |
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Failing to properly define timelines, responsibilities, monitoring and control procedures to ensure that implementation moves forward at the necessary speed |
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External Strategic Planning helps companies avoid these traps and keeps the business moving forward with a sense of urgency and in a clear direction which becomes unified across all divisions of the company |
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need to know more....
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